BUSINESSBusiness Overview
The Power to Create, Sell, and Scale Products
- Beauty & Wellness
- Integrated Model
- Domestic & International Expansion
Focused on the beauty and wellness sector, we have built an integrated business platform covering brand and product planning and development, e-commerce, direct-to-consumer sales, as well as domestic and international distribution, and global expansion. We drive consistent growth by bringing our own products to market through proprietary sales channels and a global distribution network. We are more than a product sales company; our strength lies in our ability to create, sell, and scale products.
Brand & Product Planning and Development
- 120+
Products - Beauty & Wellness
- Original Products
Focusing on beauty and wellness-related products, we have developed and launched over 120 items to date. Leveraging our ability to identify market needs and create new value continuously, we have a proven track record of producing numerous hit products. Brand and product planning and development form the basis of our growth and are a key source of our overall competitiveness. Rather than simply increasing our product count, we prioritize creating products that deliver long-term value by aligning with our sales channels and customer needs.
E-commerce & Direct-to-Consumer Sales
- Amazon
- Rakuten
- E-commerce
We operate our e-commerce business primarily through platforms such as Amazon and Rakuten. We place great importance on providing clear information and attentive customer service to ensure customers can make informed purchasing decisions online. We also value every customer touchpoint, including post-purchase follow-up, to deepen our understanding of customers and build meaningful relationships that extend beyond simple transactions. E-commerce and direct-to-consumer sales enable us to deliver our products directly to the market, and play a crucial role in informing future product planning and sales strategies.
Domestic and International Distribution & Global Expansion
- Taiwan
- Hong Kong
- Singapore
- Malaysia
We distribute our original products through a wide range of channels, including major drugstores, variety shops, and mass retailers. This multi-channel approach enables us to reach broader customer base than online channels alone can, and it is one of our key strengths. In addition to Japan, we have expanded sales to Taiwan, Hong Kong, Singapore, and Malaysia, where we have gained significant market support. Through our domestic distribution & global expansion, we have established a system that delivers Japan-origin products to a broader international market. This distribution network supports our continued growth, and serves as a foundation for future business expansion.
